ABSTRACT
In this final chapter, the learnings from the evaluation of the trends, leading practices of the most effective companies greener product development, and marketing approaches are summarized. Interest in greener products is on the rise. We have seen through numerous studies that customers want products that are environmental-friendly and want to purchase from businesses that operate in an ethical manner.
The best practices for making and marketing sustainable brands from the over 40 case studies analyzed in this book are summarized for the reader to easily see what it is that makes leading companies successful. Both customers and companies can make a difference by what they purchase and sell. Fewer resources can be used, good causes are supported, and costs are reduced. When you hit this sweet spot, of having a truly greener product that is communicated in an appropriate way, everyone wins. Customers’ needs are met and brand loyalty is built. The focus on greener products and sustainable brands is here to stay. We can expect that in the coming years there will be a steady demand for eco-innovative products. The companies that provide these products without increasing costs will be the big winners.
