ABSTRACT
This chapter describes the relation between capitalism and religion from the "subjective" perspective. It focuses on the capitalist ethos and the religious world view. The multiple correspondence analysis assesses the relation between various opinions and beliefs, especially those relevant for animism, Buddhism, socialism and capitalism as well as for the ethos. The ethos results from the adaptation to factual conditions. As the conditions are similar within a socioculture or a class, the ethos is also rooted in class or socioculture and is therefore identical for many of its members. The ethos exerts a significant influence on everyday practice but, in contrast to the habitus, is more a consequence than a presupposition of practice. The prevailing ethos of the village is characterized by a religious attitude, traditionalism and a belief in spirits. The capitalist ethos comprises materialism and self-orientation. The socialist ethos emphasizes solidarity and criticizes corruption and inequality in contemporary Laos.
