ABSTRACT
Ongoing strategic management requires enterprise leadership to both derive and implement strategy. It is dynamic and involves content and process, planning and action (Freeman, 2010). An enterprise’s strategy is key to its agility and ability to renew its business models in a timely manner (Doz and Kosonen, 2010). Further, enterprise strategy is often emergent in the sense that while much of it may be intentional in nature, other aspects develop as reactions to unanticipated side effects of the implementation of intentionally formed and deployed strategy. Strategic management should also thoughtfully consider the BEST environmental domains, mediating forces, and should identify and challenge constraints originating within the enterprise.
