ABSTRACT
Enterprise advancement or development commonly involves a paradox: that both stability and change are required (Farjoun, 2010); though, in the case of micro-changes, flexibility often proves a more apt term. As a part of this paradox, the enterprise constantly experiences changing mixtures of certainty and uncertainty, of tradition and innovation (Leonard-Barton, 1992). Enterprises that routinely and successfully navigate such flux are nowadays referred to as ambidextrous (Tushman and O’Reilly, 1996).
