ABSTRACT

Korea has become a powerful force in global sport, with South Korea finishing fifth in the medals table at London 2012 and hosting the Winter Olympics in 2018. This book brings together scholars from disciplines including sport history, sociology, journalism, economics, sport development, and sport management to explore the significance of sport in contemporary Korea. Presenting a variety of international perspectives, it plots the dynamic evolution of sport in Korea and envisions the possibilities for its future.

Each chapter focuses on a key topic of current relevance, such as sport in the context of shifting relations between North and South Korea, or the role of sport in the expression of Korean nationalism. Arguing that individuals, institutions, businesses, and governments have actively leveraged or exploited sport to influence developments in various social, economic, cultural, and political arenas, this book sheds new light on the importance of sport as a catalyst for change in Korea.

This is indispensable reading for any student or scholar with an interest in sport, history, and culture in Korea.

part I|120 pages

Sport history, nationalism, and culture

chapter 1|16 pages

Modern sport in Korea

A historical perspective

chapter 2|14 pages

Becoming a member of the Japanese national football team as a Korean

The 1936 Berlin Olympic trials and colonial Korea

chapter 3|16 pages

Diplomacy in play

The role of sport in early Korea–Israel relations

chapter 4|14 pages

Who’s afraid of soccer fans?

The double-edged sword of South Korea’s sports nationalism

chapter 5|14 pages

Vanishing species or still vigorous players?

Korean newspaper sports journalists in a rapidly changing industry 1

chapter 7|14 pages

North and South Korean relations and sport

Displaying unified Korean nationalism at the 2002 Busan Asian Games

part II|121 pages

Sport development, business, and policy

chapter 10|17 pages

Comparative analysis of American antitrust law and Korean monopoly regulation and fair trade act

Unfair trade practice and labor relations in Korean professional baseball 1

chapter 11|23 pages

Korean baseball and soccer

Is there evidence of consumer substitution between games?

chapter 14|13 pages

The impact of hosting mega sporting events on the images of South Korea and Korea’s corporate brand

A case of 2011 World Track and Field Championships