ABSTRACT

A ll entrepreneurs have ideas, but not all of those ideas translate into value. The differentiator is vision. The gestation from idea to vision requires several elements to be brought together, crystallizing what may be largely in an entrepreneur’s brain into a tangible and executable plan. Vision moves beyond the initial idea of what an entrepreneur believes and adds the necessary acceptance of the marketplace. From concept to execution and delivery, a business only succeeds if the audience responds: the customer is the deciding factor. To validate a vision, customers must become emotionally engaged with products, services, or solutions for which there is a need or that can positively impact the marketplace.