ABSTRACT
To be an entrepreneur is to blaze your own trail, heading in an entirely new direction or, at least, taking a different approach to fulfilling consumers’ needs and exceeding their expectations. Innovation is a prerequisite, but truly only table stakes for getting into the game. Those who succeed in building businesses, who take a concept to reality and then to a sustainable enterprise, are those who can look at things through a different lens and are willing to try the new and different, even though there is the possibility (but hopefully not the probability) of failure.
