ABSTRACT

The BOWL gets an idea out of the mind and into a workable format where it begins to take shape. The next phase of the Webstorm process-the LADLE-takes a second pass at the idea to develop it further. The LADLE is made up of five components: Look, Add, Delete, Link, Evaluate. These are not, however, rigid, sequential, steps. They represent a holistic, inherently flexible visual approach to working with ideas.