ABSTRACT
Most people have an image in their mind about what a hospital should look like. It’s the iconic snapshot of a large, sterile institution with white walls and large, paneled elevators that go up into the sky. The gift shop in the lobby sells balloons, flowers, candy, magazines, pajamas, and a few gift items. The adjacent cafeteria serves pizza, burgers, soup, and sandwiches, and there’s a separate coffee shop or newspaper stand with additional drinks and menu items. End of story. People aren’t searching out hospitals for their world-class cuisine or shopping-they come for medical care and they come to get well. Right?
