chapter  1
16 Pages

Welcome to the Frontier

Mark Zuckerberg in his hoodie. Steve Jobs on stage. Sergey Brin in jeans and Eric Schmidt, not. It would be hard to understand the

extraordinary rise of Silicon Valley without understanding a bit about

its leaders, their background and ambitions. At the frontier of tech-

nology, the social and business paradigms are new. The leaders in

that market help us map it, understand it, and access it. We also enjoy

reading about them. The men and women who succeed on the fron-

tier are compelling characters through whom we come to understand

a new horizon.