ABSTRACT
We are moving toward a business environment of commercialized social communities. A business organization, or any organization for that matter, is as much a social organization (consisting of internal and external collaborative communities) as it is an economic organ. Today, companies are erecting the sca€olding for employee and customer communities so that the organization can better understand and connect with them. These social support networks provide the organization with far less expensive resources (the crowd of employees, customers, and partners) to execute on the objectives of the organization.
