ABSTRACT
UBM plc is a global media company that delivers in-person events, online publishing, and print programming. Companies like UBM felt the tremors of changes in the environment earlier than those in other industries. The Social Age was dawning fast as the changing environment impacted the media business like no other. Information, the lifeblood of UBM’s business, was rapidly turning into a commodity. The world was moving online and UBM was stuck in the “inky” world, which meant that it needed nothing short of a transformation.
