ABSTRACT
In 1995, the commercial Internet came into existence and the world ended and was reborn. This is not an overly dramatic statement. If you are over thirty-five years of age, you learned to think and work in a world defined by planning for foreseeable trends and competitors. That world has been completely replaced by the Social Age-a time marked by digital connectivity, socially created information, and globally connected networks where constant disruption, agility, and competing points of view are the rule. If you are less than thirty-five years old, all you know is the Social Age. You joined the world of work in the twenty-first century and only know a world where the Internet and social media are part of life. You are native to this world and everyone else has immigrated to your world, bringing with them ways of thinking and leading that don’t quite fit.
