chapter  6
28 Pages

The Liquidity Crash

Who can forget Liza Minnelli and Joel Grey in the 1972 musical film Cabaret singing that “Money makes the world go ’round”? Money also makes business go ’round, but when it runs out, we feel the jolt as operations screech to a halt. Embarrassing and cataclysmic, running out of money-a liquidity crash-utterly consumes the business’s attention.