ABSTRACT
K_\9XZbf]k_\<em\cfg\=iXd\nfib Most businesses start because someone has an idea for a service or a product that others will pay enough for to cover the costs and leave a pro#t. Embodied in this simple notion of cost/pro#t is the fundamental logic that lies at the core of every business. It sounds pretty simple, right? It is. And over the next few pages I’ll outline the right #rst steps for starting to think about it clearly. Applied against the “counterpunching” we all do-responding to things other than those we intended to do over the course of the workdaythis simple framework helps you stay centered on the fundamentals of your
business and on using your time and your thinking to continuously protect and improve them.
