ABSTRACT
Advertising is one of those industries that, by definition, will put you at the spearpoint of your client’s desires. Your job: to distill the essence of your client’s real ambition down to a mere thirty-second sound bite or a six-word headline. It is the crystallization of the company’s pitch. As a former “mad man” of McCann Erickson Worldwide, I’ve had the great thrill and pleasure of participating in several very special pitches, developed and presented to the people of South African Airways by McCann Erickson’s agency in South Africa.
