ABSTRACT
I ran into a wonderful guy not long ago, Wibe Wagemans, who was on the selection team of a division of Nokia that I pitched in Finland a few years ago. We won the business and he and I stayed in touch over the last several years. He’s now a key guy with a fascinating company called Rovio. They are a worldwide sensation and from my perspective a fantastic reflection of storytelling’s enormous power. Among many ventures, Rovio set out to design a puzzle-based videogame. Their designers began with a hero(s), a multicolored flock of little wingless birds. Quickly and instinctively, however, they realized that they needed a villain. Pigs were given this role and not just any pig . . . but green . . . and bad. Their whole lot in life is the perennial and shameless attempt to steal the little wingless birds’ eggs! Villains!
