ABSTRACT
Following Pitches are made in business every day-to win
the account, convince a colleague or sell a vision to the Board of Directors, but people ignore the most
basic component of making the sale-decisions are made by people. Kevin Allen has recognized
that by identifying the needs -spoken or unspoken-of your audience and connecting the pitch directly
to it, you win. In this compelling presentation, you’ll learn in concrete terms how-not to
persuade-but to compel people to follow you.
