ABSTRACT
Then a slide clicked into place, and this slide read: “Coke versus Pepsi, AT&T versus MCI.” Nat went on, “You see these logos before you? They represent the successful battles we waged against Pepsi on behalf of our Coca-Cola client, and the telecom war we waged against MCI. There’s nothing we love more than a good fight, and we are not accustomed to losing.”
