chapter  1
12 Pages

How This Book Can Help You

Great entrepreneurs don’t write great books. In fact, they don’t write many books at all. Neither fact is surprising. Successful entrepreneurs are typically too busy innovating to write down much of anything. And on those rare occasions when they attempt to create a book, it is filled with what they did and not with what led to their innovative idea in the first place. As a rule, accomplished entrepreneurs are not particularly introspective.