ABSTRACT
Jeanine, a successful business owner of three shoe stores in a tri-city area, inadvertently fell into Ego Trap 3: surrounding yourself with more of you. After a longtime general manager retired from one of the stores,
Jeanine-a sparky, middle-aged entrepreneur with a gift for sales-took
replacing the person very seriously. The role of general manager was vital
to the success of her company: it involved managing part-time employees
and their weekly schedules; coordinating directly with Jeanine on inven-
tory and accounting; ensuring high-quality customer service; and man-
aging many other tasks that kept the stores running smoothly on a daily
basis. This was a make-or-break decision for Jeanine.
