ABSTRACT
This chapter discusses the questions and answers that help communicators to understand the best ways to build and elevate their brand, monitor their interactions, and stay close to their audience's reactions. At the end of the day, their experiences with others, through their eyes, will determine how much or how little people want to be a part of who they are and what they do online and offline too. When they own their brand and share the right way, they and their reputation will thrive. Their brand is what they stand for and how others will see them in their career. There are plenty of reasons to act suspicious to protect the reputation. The chapter explains these reasons. Being unique is a way to make the brand stand out from the crowd. Consistency is the great re-enforcer of the brand and the reputation.
