ABSTRACT
Parents are generally helpful in assisting the balsevika set up the balwadi. They receive the workers cordially into their homes and are often amenable to their advice regarding child care. Audio-visual materials have been used in communicating planned change in health, nutrition and child care since the inception of the rural community development program in 1952. The spoken word among illiterate parents is the major traditional medium for teaching child care concepts. Most nutrition programs focus on the vulnerable groups: expectant and lactating mothers and preschool children. In 1967, family planning was linked with maternal and child health, thus rationalizing the administration of the components. Doctors in the Ministry of Health from the infrastructures of Family Welfare Planning Clinics in urban areas, and the Maternal and Child Health Clinics in rural and tribal areas, according to their job charts, give regular services in health check-ups, immunization and refer cases to the district hospitals.
