Any experienced research scholar will be familiar with the disciplines, processes and standards which must appear in an application. The research proposal may be expertly written, the question well-framed and the methodology exquisitely designed. The outcomes may be clear, the time-scales and budget accurate and the references of researcher and research team impeccable. Many people fail to articulate the issues because they have not made up their own minds about how far they can go in pursuing their research questions. To consider external funding researcher will need to know how the research issue matters to the funder. A common route to funding is to respond to a call for tender, where an organisation may advertise or otherwise circulate a call for tender. Together with any funder’s themes and ethos, any researcher will be guided by ethical guidelines which govern research within any particular discipline.