ABSTRACT
These are just a few of the slogans which advertisers have used in recent campaigns to promote particular brands of car in Britain. Echoes of slogans and catchphrases such as these, with their accompanying images, personalities, music, appeals and promises, are omnipresent in modern popular culture. Whether for cars, or for the seemingly endless array of other goods and services which flow through daily life in modern consumer societies, advertisements are often thought to be more or less exclusively about these images and slogans and their persuasive impact upon consumer consciousness. Behind the seductive surface of the often spectacular imagery of modern advertising culture however is a large and powerful industry which mediates between producers and consumers and has considerable consequences for the overall shape and commercial viability of media sectors.
