ABSTRACT

X. bued with the spirit of modernization and pioneering entre­ preneurship so eminently characteristic of indigenous agency in the early phases of Indian industrialization. This chapter traces the commercial history of the NKP. It sketches the process by which the firm developed from humble beginnings into an industrial enterprise of unprecedented proportions. Seeking to outline the dimensions of industrial book production and the mechanisms underlying it, the first four sections ad­ dress aspects of the NKP’s internal organization, technology, marketing strategies, and distribution networks. The final section will turn to authorpublisher relations, an underresearched aspect of Indian literary and literate culture.