ABSTRACT
Heritage tourism is one of the fastest growing segments in today's travel market (Naisbitt, 1994). This trend can be clearly seen in some developed countries. Glasson (1994) revealed that the increasing number of heritage travelers is due to a shift from sun, sand, and sea travel to more cultural travel. Although tourism practitioners have recognized that demand for heritage travel is on the rise in recent years, few studies relating to heritage travel can be found. Most heritage literature has dealt with managerial issues such as tourism impacts and planning. For example, Hovinen (1995) exhibited concerns about the overdevelopment of factory outlets that has had significant impacts on cultural heritage in Lancaster County in Pennsylvania. He advocated a proactive planning
approach to preserve the authenticity of the community. In response to these types of planning concerns and impact problems, some scholars (Boniface & Flower, 1993; Glasson, 1994; Prentice, 1993; Schouten, 1995; Wager, 1995) have developed planning strategies to preserve heritage attractions.
