ABSTRACT
Business cases for employee engagement have strengthened recently as more evidence has become available linking it to customer satisfaction and profit. However, the most powerful evidence of the need to engage employees to nurture culture and increase performance is when CEOs and leaders intuitively notice the benefits without needing to see a business case. During my time as Director of Employee Engagement and Change at Sony Europe, I worked closely with Fujio Nishida, Sony Europe’s President. He used to say that he would instinctively feel the positive difference of an engaged workforce, and believed it was critical to sustain a culture of long-term innovation in the business.
