ABSTRACT
This chapter presents an initial analysis of the state of the Low cost Carriers (LCCs) operating within Southeast Asia, so as to better understand the operating, marketing and distribution strategies of these LCCs. Next, we assess the approach of the LCCs’ business model, using simple comparative analysis, drawing information from secondary sources. Preliminary evidence suggests that the LCCs in Southeast Asia are no different from those in the US or Europe when it relates pricing, in that low fares are snapped up quickly. Operationally, however, the challenges of meeting a fast turnaround time and minimizing landing charges still remain. There are also policy questions which remain unanswered.
