ABSTRACT
In particular actors in the professional discourse - those involved in a professional way with the development of a region (Jones, 1995) - might have
ulterior motives with the construction of regional identities. Such actors, for example nature conservancy councils or tourist agencies, use strategic means to reach their goals (Brouwer, 1999). The concept of regional identity might be such a strategic expedient. Actors do construct identities about a region with specific motives, for example to conserve heritage (both natural and cultural-historical), to promote a region to attract more visitors or simply to catch subsidies for regional projects.
