ABSTRACT
In the past, when patient recruitment was synonymous with advertising, a few hastily prepared print ads and patient brochures seemed sufficient to check patient recruitment off the to-do list. Times have changed. Today, meeting patient enrollment goals in a clinical study requires more planning and a variety of sophisticated services and programs, among them:
Feasibility modeling and analysis
Site selection, training, support and consultation
Metrics and evaluation
Advertising
Public relations.
