ABSTRACT
This chapter focuses on personal development: how each individual can work on self-improvement, enlightenment, altruism, community spirit, leading a religious/spiritual way of life, selflessness – as long as the description feels right for that individual, use it. It discusses here not with one belief system over another, but with self-improvement integrating with the overall betterment of society. The application is equally relevant to all corners of the integrated business triangle – as it potentially involves all. The chapter describes the term holistic in a variety of contexts, where the final outcome is more valuable and effective than the sum of its components. Many of the examples have illustrated the holistic effect of individuals acting for the common good rather than for overriding personal gain, generating a fusion of team spirit. It considers the different permutations of co-operative/assertive interactions within a business context. The advance in personal development has improved the professional outcome.
