chapter  4
20 Pages

Alliancing Life: Talking to the Practitioners

Innootherindustryhaveformal,multilateralalliancesbeenbuilttosuchanextent, andwithsuchspeed,asintheairlineindustry.Airlinemanagersarepioneersofa neworganisationalform-whichmeansthat,aspioneers,theycannotrelyvery muchonpreviousexperience.Itisthemwhohavetodefinehowtobuildthese alliances,whattheyshouldentail,andhowfartheyshouldgo.Indeed,theway thesecooperativegroupsevolveandwilldevelopisverymuchdependentonthe wishes,viewsandconcernsofthosewhoareinvolvedinbuildingthem.