chapter  2
12 Pages

Alliancing Objectives

Beyond the primary argument that airlines seek alliances in order to improve their international competitiveness, the precise objectives that airlines seek to attain by joining an alliance group are not always that clear. Moreover, they differ considerably according to the type of airline concerned. This chapter examines alliancing objectives in more detail and as a function of airline type, first briefly from a history point of view, and then distinguishing different types of objectives against the background of industry dynamics.