ABSTRACT

Searchingfortradablesisnotexactlyarevolutionaryideabecause effectivenegotiators(manyofwhomcannotspell'Bob'backwards) alreadydoiteveryday.Anybusinesseagertoimproveitsperformance candosobyaskingitsnegotiatorstolistallthetradablestheycan thinkof,orcaninvent,thatcouldassistthemingettingadealinthe typicalnegotiationstheyundertakeintheirproductorservicelines.