chapter  2
20 Pages

Images of Projects: A Pragmatic Framework

Introduction Having explained the importance of the image-action connection, we turn now to this book’s central idea, namely that of consciously working with multiple images to help deal with the complex realities of projects. Imagine a scenario in which the Equipment Direct Project used in the previous chapter has just been approved and the task now is to identify the action needed for moving the project forward; how might this be done? One could argue this is a difficult question to answer, since it depends on the actual situation and the people involved. This is largely true of course, but the question can still be posed at a general level: How, in principle, might the action be identified? In working with multiple images, a pragmatic approach could be to explore the insights and implications from a number of relevant perspectives, and then from these, craft a feasible set of actions to help move the project forward. And this is what we do in the next section with a worked example to illustrate the first part of this process, before introducing the images framework as a whole, and how it can be used in practice. Also, in doing this, we invite the reader to consider the following set of images in relation to their own perspectives, and how this way of thinking compares with the reader’s own approach to thinking about projects.