H. Igor Ansoff (1987), 'Concept of Strategy', in Corporate Strategy, London: Penguin Books, pp. 100-116

New Market Di versification development

Present

Market Need

Table 6.1. Strategy Requirements for Different Finns

• Investment funds whKh trade In listed s<:curities have the additional advantage of knowing the full field of choice. There is no partial ignorance. This and low transfer costs permit an approal"h to the strategic problem which is much simpler than the present method. 3

• Perhaps a better term would have been entrepreneurial