ABSTRACT
This chapter considers ways of boosting the proportion of action-ideas through interventions such as the use of creativity-triggers. It emphasized the importance of eliminating the TAG – the Thought-Action Gap – between ideas and actions. This introduction to metaphor is a fitting place to conclude our account of approaches for generating breakthrough ideas. The thought-action gap constitutes a persistent difficulty encountered in schemes to improve human behaviours, and is often described as putting theory into practice. Stated more generally, the product-in-a-bottle approach reduces the thought-action gap. It is that general concept that we have borrowed and expanded for the I-A stage of the Mapping, Perspectives, and Ideas in Action creative team approach. The criterion matrix approach using quantitative criteria is one that finds the greatest appeal among professional teams. In the final section of the chapter, look at selection procedures that are most in keeping with creative team behaviours.
