ABSTRACT
In today’s globalized world, supply chain management is emerging as one of the keys to generating value and contributing to a company’s bottom line. Virtually all companies are now part of more or less complex supply chains spanning multiple countries, regions and continents. They interact, transact and collaborate on activities ranging from product development to the delivery of products to customers. In such environments it becomes important that supply chain partners understand their individual strengths and sources of value creation. This enables a clear positioning of supply chain partners on global, regional and local playing fields.
