ABSTRACT
George Newnes was one of the most influential British publishers of the late Victorian and Edwardian periods. The analysis of the periodical publications of Newnes will consist in the interweaving of arguments relating to production, distribution, reception and the nature of the periodical as a cultural text. The publications of the House of Newnes have attracted some attention in the historiography of the late nineteenth and early twentieth-century periodical press. The redefinitions of the methodological challenges of periodical research by structuralist, post-structuralist and a diverse collection of Marxist theorists within historiography, literary studies, and cultural and media studies have entailed a rethinking of the reflection model. The historiography of periodical literature has included a range of studies of individual periodicals or of a limited period in the life of a magazine; celebratory studies of various journals, commissioned to mark publication anniversaries; and biographies of founders or notable editors. The chapter also presents an overview of this book.
