ABSTRACT
This chapter traces the progression, through some of the most popular and distinctive periodicals established by George Newnes and the discursive, journalistic and cultural contexts in which they were embedded. It tries to add an account of Newnes's periodical publishing career to the 'sum' that is the history of modern journalism. The chapter reveals the cultural diversity and historical developments that characterised late Victorian and Edwardian society, through the comparisons it has made between Newnes's periodical publications. It also reveals is the way in which Newnes balanced and synthesised various potentially conflicting imperatives within his periodical publications, creating a kind of synergy between business and benevolence, popular and quality journalism, old and new journalism, and, ultimately, culture and profit. The chapter offers a strategy for finding security in a rapidly changing world, and served to emphasise the rise of professional society.
