Social Software in the Enterprise

Thanks to the efforts of Andrew McAfee in leading the charge, the application of social software in the enterprise is now widely referred to as Enterprise 2.0. As with all new terms, there have been many attempts to define it and many disagreements along the way (most notably a public spat with Wikipedia editors who refused to accept that the term warranted its own entry in the online encyclopaedia). Individual commentators have understandably looked at the issue from their own perspectives, preferring to explain it within the context of their expertise.