ABSTRACT
The biggest mistake made by many companies when it comes to emerging trends is to think that just because only a handful of their staff apply them now, the future is going to be no different. Bear in mind that within just five years, members of the MySpace generation are going to be entering the workforce, bringing their collaborative tools with them. If you don’t have the software that allows them to search, link, author, tag, mashup and subscribe to business information in the ways they want to, they are going to do one of three things:
use third party software that does;
leave to join a competitor that does;
not want to work for you in the first place.
