ABSTRACT
The objective of this book is to examine the creation and circulation of meaning, through the study of one particular form of authoritative address. Address is used here to indicate the construction of a message which attempts to animate some aspect of a recipient’s subjectivity (Price, in Ralph, Manchester and Lees, 2003, 146).1 In other words, a proposition or purposeful statement is modeled with an imagined subject’s predilections in mind.2 Various methods are used to model the social location3 of individuals, which amount in effect to segmentation of a marketplace or workforce. This conceptual fragmentation of the public is used to reinforce the affiliation between authority, its junior partners, and those constructed through address as subordinate.
