ABSTRACT

The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.

chapter 2|9 pages

How Payment Cards Work

chapter 3|6 pages

Organizational Design

chapter 4|23 pages

Marketing and Strategy

chapter 5|15 pages

Existing Account Marketing

chapter 6|22 pages

Customer Management

chapter 7|14 pages

Operations Management

chapter 8|8 pages

Fraud Prevention and Control

chapter 9|9 pages

Collections

chapter 10|10 pages

Infrastructure and Delivery Channels

chapter 11|15 pages

Profitability

chapter 12|13 pages

Business Process Analysis

chapter 13|12 pages

Future of Payment Cards

chapter 14|8 pages

Alternative Payment Products

chapter 15|16 pages

Securitization