ABSTRACT
Thinkofthetaskofamanagertryingtotumaroundasmallgarmentfactory whichhehasunexpectedlyinheritedfromadistantunclewhodiedafewmonths ago.Sincethenthecompany,deprivedofitsleader,hasgonedownconsiderably.
Inthebeginning,heconveystheimpressionofanextremelycompetent person,hestudiestheintroductorynotesverysuperficiallyandasksrelativelyfew questions.Apparentlyheunderstandstheproblemandknowswhattodo.He spendsquitesometimedevelopingfinegrainedplansforthefutureofthe company.However,theseplansarenottunedtotheactualconditionsofthe organisation.Heis,forinstance,extremelyinterestedindiversifyingtherangeof products.Heknowsthatthecompanyisproducingonlythreedifferentgarments andfeelsthatthisistoonarrowaproductmixforthegivenmarketconditions. Thereforehewantstoproduceothergarmentsaswellandneatlyplansthe adjustmentofthemachinery,thehiringofnewworkersandespeciallythe marketingofthenewproducts.Hesketchesextremelysuccessfulmarketing campaigns,developsaneyecatchinglogoandisalreadythinkingofhowto managetheto-be-expectedexports.
