chapter  14
12 Pages

The Sales Process and the Third Principle

The application or enquiry form (real or virtual) is often the first point at which a

significant amount of personal information is sought from a prospective customer and

therefore the point at which significant data protection implications for creating and

holding records arise. There are some implications, too, where the organisation carries

out further checks and referrals in respect of the application, for example medical

testing, money laundering checks and credit reference checks.