chapter  18
10 Pages

The Exercise of Subject Rights and the Sixth Principle

The Data Protection Act 1998 (the Act) gives individuals a number of rights in relation

to personal information relating to them. The best known is the right of access to

personal information. This right was established under the 1984 Act and most people

are familiar with it. Other rights have been created under the 1998 Act. The one that is

exercised with increasing frequency is the right to prevent processing for purposes of

direct marketing. One of the responsibilities of the Information Commissioner is to

increase public awareness of data protection rights and there have been initiatives to

introduce the subject in schools, so the exercise of subject rights is an area that is likely

to increase in importance.