ABSTRACT
The representation of architecture in the architectural media is the product of a complicit relationship: of media specialists (editors, photographers and writers) working in partnership with the suppliers (architects) of its raw material (new architecture). Journalists writing reports on buildings may develop opinions that are distinct from those of the architects. But such opinions ultimately function only as ‘renements’ to the architect’s own position and intentions. The journalistic text will oer a version of the architect’s discourse (of the building’s intended performance), but it will never challenge the fundamental validity of the discourse, which is armed through the very decision to disseminate the building as a media product.
