ABSTRACT
Conceptual models of strategy can be depicted and described in a variety of ways, such as objects-of-choice in a meta-modelling decision, as end states of a transition process, or as patterns that replicate in managers' minds. Thus, discussions of the models and their uses typically invoke the same categories of meaning that are found in the general discourse on strategy. In this sense, recursivity and self-reference are pervasive. Accordingly, a conceptual framework is set out that indicates a potential synthesis of strategic thinking with ecological thinking.
